“Some might be paid and some might be free,” he added. Now is the time to be proactive and launch channels, build their brands and get more digital channels to market. “All of a sudden you’ve got real capacity,” Ware said. ATSC 3.0 promises bandwidth for stations to carry more networks and makes it easier for viewers to tune them in.
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Ware said the opportunity for free-over-the air channels will expand as NextGen TV takes root. Sinclair doesn’t break out revenue figures for its digital networks, but Ware said they’ve gotten a good response in the scatter market and revenues have exceeded the budget so far.Ĭomet TV, Charge and TBD are also multiplatform with a presence on Stirr, Sinclair’s streaming service, where some of their programming is available on-demand nationally. The audiences of the channels are pretty distinct, he added. Those young viewers were less likely to call an 800 number or log onto a website because of a direct response ad, Ehrlich said. TBD in particular is more attractive to general-market advertisers because of its relatively young audience. to 1 a.m., viewing in the demo rose 46% from Q1 and 103% from a year ago. After TBD added Wipeout and Fear Factor from 7 p.m. time period, viewing among 18-to-49-year-olds rose 357% second quarter to date, compared to the first quarter. “General-market advertisers really started to look at these channels’ audiences, as opposed to the responsiveness of those audiences,” Ehrlich said.Īccording to Nielsen, after Comet TV started airing episodes of The X-Files in the 10 p.m. TBD, a youth-oriented channel, launched in 2016, owned by Sinclair and operated by Jukin Media.Ĭomet TV began getting Nielsen ratings in 2018, with Charge following in 2019 and TBD in 2020, letting the channels sell a mix of direct response and general-market advertising. Sinclair took over management of both channels in 2020. In 2017, Sinclair and MGM launched Charge, which focused on action films with a sense of humor. The science-fiction channel was owned by Sinclair and managed by MGM Television. Tegna launched Twist in April following its $77 million acquisition of Justice Network and Quest in 2019.Ĭomet TV launched in 2015.
It plans to launch two more channels, Defy and TrueReal, in June.
Katz’s networks include Court TV, Bounce, Laff and Escape. bought Katz Broadcasting in 2017 for $292 million. More recently, larger broadcasters have been accumulating larger portfolios of channels. Most of the early channels subsisted on direct response advertising. Multicasting Is Now a Businessĭigital multicast channels have been around since the broadcast industry went digital in 2009. “This is a new part of the company and the part that’s obviously pretty exciting,” said Adam Ware, VP and general manager, national networks and platforms at Sinclair. Sinclair expects half the country to be covered by ATSC 3.0 in 2022. Sinclair and other stations have started converting stations from the current broadcast format, ATSC, to the NextGen ATSC 3.0 standard. “There’s a technology change coming that we’re highly invested in as a company that is certainly going to enhance the over-the-air experience,” he added, referring to NextGen TV.
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